This course is for anyone using social media in business, especially professionals in small or large corporations who use social media, including sales, marketing, branding, and PR; first level supervisors, mid-level managers, and key executives who use social media at work to communicate with consumers, clients, vendors, and prospects; entrepreneurs and business owners who are creating networks for business and reputation building; and service firms, either in private or group practice, who face a need to build strong connections with prospective clients.